Thursday, April 30, 2020

The Implications Of Online Echo Chambers


The Day | Research reveals Facebook 'echo chambers'
In the nature of politics today, bipartisanship seems to be rare, and far and few between nowadays. More and more people are starting to lean purely towards actions and ideology that match their parties’ beliefs and are reluctant to occasionally side with the “enemy” party. This is essentially the idea of people living inside their own cozy echo chambers, which ultimately results in more heated disagreement and hatred of opposing viewpoints amongst politicians and party supporters alike.
An echo chamber is one’s reinforcement of their previously held beliefs and agreed upon ideas and the restriction of any information or ideas that conflict with their ideology through selectively filtering their consumption of media. To put it simply, an echo chamber is how to describe blocking out specific information and news to continue to go out of their way to hear the same voices, opinions, and ideas that match your own. A person with an echo chamber adamantly disagrees with information or another side’s point of view to the point where they don’t take them in at all. It’s similar to a “filter bubble”, where people are cut off from varying outside information (like living in a bubble), but it differs in the sense that echo chambers refuse to trust any information outside of the content within their bubble. This is especially apparent and applicable at the political news level, where a democratic supporter will only listen, read, and watch news that corresponds and agrees with a democratic ideology. The same goes for Republicans or any other ideology.

How to block accounts on TwitterEcho Chambers are especially apparent on social media forums. In the modern age of social media, there are always heated arguments and debates ravaging on through sites such as Twitter, Instagram, reddit, etc., which means that there are plenty of diverse opinions being spread around. Despite these varying focal points, social media has made it easy to shut yourself off from these views that don’t correlate or reinforce your own. For example, you can block individual accounts from reading your posts as well as reading theirs, content on a timeline is based on algorithms designed to show content matching your ideology, and you can even block keywords from appearing on your timeline. When you pick a certain news channel to watch or follow on social media, you’ll then be subjected to posts and videos that strongly align with the content of that news channel. With this filtered content, you’re communicating and interacting with the same people over and over again often because your views match. Overtime, that trust slowly builds up until you only trust the people inside your chamber, and nobody else outside of it. So, it’s easy to selectively filter content on social media to see only what you want to see, and that, in turn, creates these echo chambers where people become so untrustworthy and intolerable to interacting with opposing views.
Filter Bubbles vs. Democracy in the Age of Social Media
As a result of these echo chambers and bubbles, there are a lot of negative implications that are seen in the spread of public information and discourse. For one, misinformation is easier to plant inside the minds of those locked in echo chambers. By being stuck in an echo chamber, people don’t stumble across information that differs from their previously held beliefs, and if they do, they often discredit them right away for being so different. Lack of information can obviously lead to misinformed decisions on who they should vote for, what policies they agree with, and it limits their perspective overall. Furthermore, polarization and animosity towards those we disagree with enhances throughout society in these echo chambers and filter bubbles. The idea is that the information we engage in grows to despising those who would even think to disagree with our perspective. The information constantly paints the other side as purely negative and suggests that there is no room for common ground. So, when they do encounter someone with a differing opinion (whether in-person or on social media), it turns hateful and personal rather than becoming peaceful dialogue about the current state of affairs. One study posted in PsychologyToday even found a pattern that polarization tends to be a consistent way that information is spread amongst Twitter users. As a longtime twitter user, I know I’ve seen my fair share of twitter arguments about a wide variety of topics turn nasty and personal. I’m sure a lot of these arguments and online polarization have grown because people have developed a less open mind and distrust of differing ideologies due to echo chambers that rotate the same beliefs over and over again.
Are Social Networks Creating Political Polarization? – Adweek
I also personally believe echo chambers tend to group people together based on their social status and identities. I believe people are much less open to reading and willingly be subjected to opinions that differ from their social status. So, the rich will only partake in media and news outlets that discuss and monitor topics of the rich, thereby spreading information and opinions that fit the riches’ motivations. The same goes for the poor because they subsequently indulge in differing media news that pertains to their state of affairs. Therefore, the rich and the poor are pitted against each other because society sort of forms these echo chambers based on class, which means they can’t read about perspectives that pertain to the other side. This same goes for old and young generations, and debates about race and so on.

All in all, it’s important to be wary of locking oneself into an echo chamber. The perspectives we hold can make us fiery and passionate, which makes it important for us to make sure our stances don’t polarize or divide us. Although it is an often-overused phrase, it is important to put yourself in others’ shoes to create a dialogue and keep out of the dangerous depths of echo chambers.

To learn more about echo chambers, watch this TedTalk by Adam Greenwood, who discusses the present dangers of echo chambers if they were applied in the real world, how we often perpetuate the implications of online echo chambers ourselves, and how to prevent ourselves from building our own echo chambers.



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